One sentence

Who, the pain, the price. A sentence you can send without a landing page.

Send one of these

agency account managers who lose revisions in email pay $79 a month so they can hand off a job without a chase.
For agency account managers: $79 a month to hand off a job without a chase, instead of lose revisions in email.
agency account managers pay $79 a month. They stop lose revisions in email. They get hand off a job without a chase.

Who, pain, price

A good sentence names a person, a mess they already pay for, and a number. “Project management for everyone” will not sell. “Handoff checklist for agency account managers who lose revisions in email” will.

This tool does not invent a market. It forces the four boxes you already know. If a box is empty, you do not have an offer yet.

FAQ

Questions people get stuck on

Why a sentence before a page?

If you cannot say who, pain, and price in one breath, a page will not save you. The sentence is the test.

Can I skip the price?

No. Without a number it is a hobby pitch. Put a price you can say on a call.

What if it sounds ugly?

Ugly and specific sells. Pretty and vague does not. Use the words the buyer used when they were annoyed.

Do I need three versions?

Send the first. Rewrite after five replies. The other two are so you do not freeze on one clever line.